I went to one of my favorite LGBT related sites, The Bilerico Project, for my usual favorites in LGBT Blogging and News. There was a popup from Nielsen Online for a survey to better understand site traffic. From what I can gather it's a branch of The Nielsen Co., a company I worked for a few years back doing data entry on television commercials under Nielsen Media Associates.
I figure, if it's to collect data on the site, sure why not?
First line: Age ... god I'm in the 35-44 age bracket?? *cringe* *click*
Second line: Gender: Male, Female
*looks at the LGBT, site zie's on, looks back at the survey*